We have a Minimum Advertised Price policy to ensure our retail partners' interests are protected. Normally, Lucyd will not discount its products online outside of predetermined holiday promotions, but may pursue other promotional efforts such as free "swag" items. Our MAP policy is as follows:
1. Any online promotions offered to retail customers will also be available for wholesale customers at the same percentage discount during the same promotion window, to ensure everyone in our community is able to benefit from the discount.
2. With rare exceptions for events like Black Friday/Cyber Week and in-person brick and mortar events, Lucyd will not discount its audio frames lower than 30% off list price, and similarly enforces this maximum discount among our retail partners.
3. Holiday promotion schedules will be provided on request to wholesale@lucyd.co.
4. Once any Lucyd frame has been on the market for a full year, the MAP policy no longer applies, and Lucyd and its retail partners can use whatever pricing suits them.
Thank you for partnering with Lucyd Eyewear to bring this exciting new category of glasses to your clientele!
