Estimated augmented reality revenue from devices and content.
Apple just released ARKit and Google just released ARCore in the last few months. But revenue for augmented reality devices and content will hit a massive $36.4 billion in 2023, according to Greenlight Insight’s newest report.
That’s 11 times higher than the estimated $3.4 billion in revenue in 2019.
Current devices in the space include Microsoft’s Hololense, Google’s second version of the Google Glass, and the Meta 2. Apple’s new iPhone X and high-end Android-powered devices are the thin edge of the wedge driving augmented reality experiences into the consumer consciousness.
We’re about to see a lot more devices, however:
According to the report, the total number of augmented reality (AR) head-mounted displays will grow from two million in 2019 to 30 million in 2023. That means, of course, that the tipping point is still a ways off … several years, in fact.
“We are expecting a faster adoption of AR headsets than what we have seen with virtual reality headsets,” Clifton Dawson, CEO of Greenlight Insights, said in a statement. “But optimism should be tempered as the AR ecosystem must address substantial problems on numerous base levels.”
Head-mounted AR revenues should reach $12.9 billion in sales by the end of 2020, the report says. Device revenue is most of that: $7.1 billion, with content revenue taking the rest.
